Remote Jobs on AfriSplash Remotely

Responsibilities:

• Assist in planning and executing digital advertising campaigns across multiple platforms, including social media, display networks, and search engines.

• Collaborate with the marketing team to develop innovative and effective media strategies tailored to target audiences.

• Conduct market research to identify trends, audience preferences, and competitor activities.

• Analyze campaign performance data and provide actionable insights to optimize media strategies and budgets.

• Negotiate and purchase advertising space across various media channels while ensuring cost-effectiveness and high visibility.

• Build relationships with media vendors to secure advantageous agreements.

• Work closely with creative teams to develop compelling ad creatives that resonate with the target audience.

• Provide insights on creative performance to enhance future campaign designs.

• Assist in managing advertising budgets, ensuring campaigns are within allocated financial limits.

• Monitor daily expenditures and adjust strategies to maximize ROI.

• Generate regular reports on campaign performance, detailing key metrics and outcomes.

• Maintain comprehensive documentation of media plans, contracts, and campaign results.

Requirements:

• Bachelor’s degree in Marketing, Advertising, or a related field.

• Strong understanding of marketing principles and strategies.

• Familiarity with digital marketing platforms, including social media (Facebook, Instagram, TikTok, Pinterest, LinkedIn), Google Ads, and other online advertising networks.

• Exceptional analytical skills and ability to interpret data to optimize campaigns.

• Excellent communication and negotiation skills.

• Creative mindset with an eye for engaging ad designs.

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).

• Ability to work collaboratively in a team environment and adapt to changing priorities.

• Eagerness to learn and stay updated on industry trends and best practices.