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Herbal Goodness
Remote
Senior Digital and communication marketing manager
Full-time
EXPERIENCE & EDUCATION
- Minimum 4 years of experience in a similar position.
- Bachelor's degree in marketing, finance, business administration, or similar with a master's degree in a relevant field. Post B.Sc advanced degree (eg. MBA or MA/MSc) a must.
- Proven experience identifying target audiences and creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in managing and analyzing PPC campaigns including Facebook, Google Analytics, and more.
- Numerically literate, comfortable working with manipulating numbers in Excel, making sense of metrics, processing figures and pivot tables with spreadsheets.
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